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27 October 2010
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9:00-18:00
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Registration
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9:00-18:00
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Press room
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9:00-10:00
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Coffee break
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10:00-10:20
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Official opening ceremony
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10:20-11:00
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Prospects of social games publishing in Russian social networks.
Vsevolod Leonov, Mail.Ru, Vice President of International Business Development
In this session will be presented overview of Russian social games market, main market player and their roles, prospects of social games publishing in Russian social networks.
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11:00-11:40
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Browser MMORPG: Challenges and Its Future.
Aaron Hsu, GIPA, Chairmen, XPEC Entertainment Inc., Chairman
With the continuing growth of internet users and web browsing enabled devices, we believe that the future of lies in the development and promotion of browser games. It hasn’t received the attention it deserves, but we are committed to lead in changing that general perception.
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11:40-12:20
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Making Russian Blockbuster
Sergey Orlovsky, Nival Network. President
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12:20-13:00
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Increase Your Income: the Publisher's role on foreign markets.
Oksana Loginova, i-Jet Media. Head of distribution department
It's not easy to make a good game, let alone a mega-profit-generating hit. Not in last year’s Russian market at least. For developers, expansion in terms of business and geographical presence of your company is a must. How do you get access to European networks and which games should you offer? What is the cost of expansion? Who will be your competitors? We are ready to share our experience and secrets.
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13:00-13:40
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Social games: yesterday, today, tomorrow
Alisa Chumachenko, Game Insight, Founder and president
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13:40-14:20
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Don't put all your eggs in one basket: the future of alternative monetization
Maria Romanova, Xsolla, Head of Business Development.
- Monetization and the Pareto principle;
- Offers as an alternative and inevitable revenue burst;
- Differences from standard monetization;
- How offers work: targeting, monitoring, confirming;
- Russian market realities: gamers' fraud and advertisers' fraud;
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14:20-15:00
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International Marketing and publishing of online games.
Marian Härtel, H&H Games Consulting GmbH. CEO
The Speech will cover the challenges and chances of international publishing of online games, a growing sector of the industry and a large chance for young development team to bring their products to market to a global audience.
The speech will cover all the obstacles, starting from funding of a startup company, a different development cycle, marketing as well as legal and business decisions. I will feature examples and numerous hints and advises on how to set up a profitable online games company.
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15:00-16:00
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Lunch
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16:00-16:30
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On-line gaming content delivery challenge. Funcom case-study.
Maxim Akinin, Level 3 Communications. Account Director, Russia and CIS.
Gamers don’t follow the rules of life as we know it. In one hour, they can launch an assault on their deadliest enemies, romance a goddess and narrowly escape a fiery inferno. There’s no need to eat or sleep; there’s just enough time to decide the next move. In virtual worlds that move as fast as these, subtle changes in speed or quality can make or break your die-hard audience’s gaming experience, and make or break your business.
We will tell you how we deliver the highest level of online gaming performance, the most reliable downloads and trailers, and save costs by reaching worldwide audiences directly.
With experts who have been in the industry since gaming went online, and one of the fastest and most connected global IP networks in existence, we can make a difference.
We will share with a case study with Funcom.
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16:30-17:00
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Crytek sponsored session.
Speakers: Benjamin Peters, Scott Fitzgerald
Demonstrating the latest CryENGINE 3 toolset in the context of Crysis 2.
With its all in one game production middleware CryENGINE, Crytek offers a solution for game studios to produce cutting edge quality games on multiple platforms, simultaneously. The focus of this technology is on fast iteration, real-time world creation. No pre-computation of any kind is needed to show the final quality of assets, in the production environment Sandbox, and developers’ work is playable on console simultaneously during editing. This presentation will show the latest tools in CryENGINE 3, using Crytek’s latest in-house project Crysis 2 to demonstrate how AAA games are made and played in parallel.
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17:00-18:00
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ACGI COCTAIL PARTY
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28 October 2010
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9:00-18:00
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Registration
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9:00-10:00
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Coffee break
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10:00-18:00
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Business matchmaking event
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10:00-11:00
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Masterclass. Turning a game to a hit: three cases from i-Jet Media practice
Roman Kupchikov, i-Jet Media. Account Manager
Is there anyone who does not desire to make a hit? It is becoming more and more complicated to create a hit under existing conditions. Besides, the word 'hit' can mean different for different people. However, you can make a hit out of a good game applying fully competent approaches to game development, publishing and marketing, and the game genre is of little importance for that.
The presentation will introduce basic approaches to producing hits on the modern social games market, and examine cases from i-Jet Media practice as well as the influence of a competent game marketing on performance of games in terms of audience and finances.
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11:00-11:40
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Social services as an alternative to social games for investment
Dmitry Filatov, Partner. Sonetica
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11:40-12:20
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Russian Social networks and beyond. Entering Facebook. Story of one developer
Andrey Fadeev , Progrestar Inc. CEO and founder
API's was opened for developers on Russian social networks 2 years ago. Since that time several developers reached impressive results and got important experience and knowledge. Learned their users main characteristics, tested social methods and monetization. But what is next? Andrey Fadeev, founder and CEO Progrestar Inc. will share his vision of Russian game development future in the big blue ocean of Facebook.
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12:20-13:00
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Integration to social apps. Clever advertising 2.0
Pasha Romanovskiy, co-owner of Socialist (by Gameland), Member of Advisory Board Gameland
Andrey Fadeev , Progrestar Inc. CEO and founder
How developer and advertiser can not be lost in huge internet space.
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13:00-13:40
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Localization and adaptation of Korean online games for Russian market.
Gevork Sarkisyan, Innova. CEO
Gevork is going to disclose the reasons why Innova often prefers Korean games, to tell about the philosophy of Korean GameDev and also he will touch the issue of what the Russian market had already given to Korean GameDev.
Gevork will explain the business-model choice peculiarities, translation and induction of unique content into the game by the example of one of the most famous game Lineage 2 and other projects.
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13:40-15:00
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ACGI Startup Point
Projects pitching event
On this event independent developers will demonstrate their projects.
Elevator Pitch’s and expert’s opinion.
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15:00-16:00
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Lunch
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16:00-17:50
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Russian-Taiwan game industry forum
Current State and Prospects of Online and Social Games in Russia/Taiwan.
Moderator – Konstantin Popov, president RADIT.
Russian panelists
Akshin Dzhangirov, Creara. Founder
Alisa Chumachenko, Game Insight, Founder and president
Andrey Fadeev , Progrestar Inc. CEO and founder
Maxim Matveyko, Nival Network. Vice President of Business Development
Vsevolod Leonov, Mail.RU, Vice President of International Business Development
Taiwan panelists
Aaron Hsu, GIPA, Chairmen, XPEC Entertainment Inc., Chairman
Signing Ceremony of MOI between Russia (RADIT) and Taiwan (GIPA)
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17:50-18:00
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Conference summary.
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20:00
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ACGI NIGHT PARTY
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English
Русский
